Cognitivemedia and visual thinking

As a fan of Dan Roam and ‘visual thinking’ I was pleased to come across this site. I’ve dabbled in cartoons before and used a comic strip approach in a very small way here and there in elearning, but this is on a different scale, using very talented cartoonists to represent a conversation or the argument of a book. But isn’t this so much better than the average ‘interactive’ module?